Accountable for its achievement

Teamwork :-

Teams are groups of people with complementary skills who are committed to a common purpose and hold themselves mutually accountable for its achievement. Ideally, they develop a distinct identity and work together in a co-ordinated and mutually supportive way to fulfil their goal or purpose. Task effectiveness is the extent to which the team is successful in achieving its task-related objectives. Shared goals are most likely to be achieved through working together and pooling experience and expertise. Successful teams are characterised by a team spirit based around trust, mutual respect, helpfulness and at best friendliness. Simply bringing people together does not necessarily ensure they will function effectively as a team or make appropriate decisions. Teams are composed of people who have a variety of emotional and social needs which the team can either frustrate or help to meet. In order for teamwork to succeed one must be a team leader. A team leader is one who subordinates personal aspirations and works in a coordinated effort with other members of a group, or team, in striving for a common goal. Businesses and other organizations often go to the effort of coordinating team building events in an attempt to get people to work as a team rather than as individuals. Teamwork indifference - failing to take action to promote good teamwork - is a strategy likely to result in mediocre performance.

New Product Development (NPD):-

New product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analyses. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share. New product development (NPD) is probably the most important process for many companies, but also one of the least understood (and, perhaps, executed).NPD important because it is responsible for the revenues and margins that a company can achieve and its ultimate value. It is the least well understood process because few companies assign a single individual to be responsible for the whole process. But it is a process which involves the participation of the whole organisation.

The definition of NPD starts with the identification of an opportunity in the market ("somebody needs a product to do this") and ends with the successful launch of the product. In between are many activities to define the requirements, develop and test a product concept, fully define and develop the product, source for suppliers involved, plan the manufacturing and supply chain, and prepare marketing programs. On top of that, it's about defining the product strategy, managing the overall product program, and monitoring all the projects and activities needed to drive the NPD process. Most functional areas of the company get involved at some time or another and should proceed forward as a team to succeed, including marketing, supply management, manufacturing, finance, and so on. As the people in these functions use enterprise systems to help them do their jobs, various systems are involved in NPD, for example:- customer relationship management (CRM), enterprise resource planning (ERP), product life-cycle management (PLM), supply chain management (SCM), supplier relationship management (SRM), and many others.

Effective teamwork results from:

a team whose membership, size and resources match the task good leadership and attention to team-building commitment by team members to understand and identify with one another's goals the development of team goals - a shared vision a sense of common ownership of the task at hand and joint responsibility for its achievement co-ordinated effort and planned sharing of tasks evenly across the team the open exchange of information within the team honesty and frankness among team members. Effective teamwork may be undermined by a variety of problems, for example: disorganisation, poor communication, misunderstandings or inadequate procedures for problem-solving. Team functioning can be weakened by obstacles faced by individual members within the team, as well as by difficulties linked to the task.

Try to be punctual, so the other members of the group do not have to repeat what was already said.
Always keep the objective of the meeting in mind. Avoid talking about unrelated subjects.
Think about yourself as part of the team and not as an individual. Talk to the group, not only to your neighbor. Be clear and short. Keep in mind that you are using the time of all the members.
Don't interrupt while another person talks. Listen and try to understand her/him. Do not think about your answer while the other one is still talking, pay attention to what she says. If, what the other person says, is not clear, let her finish what she is saying and then ask for clarification.
Contribute to reaching the objective, look for solutions and accept work related to the objective. Keep in mind that nobody has complete knowledge about a subject, that each contributes a greater or lesser share. Try to convince by reasons and examples, instead of emotions. The goal is to reach a conclusion agreed to by all, not to "win".
Do not attack solutions that are impractical, the way they were presented, but try to make them usable by improving them. Do not attack other members, or talk about them. Talk only about the ideas that were presented. The meeting should be relaxed and friendly, in order to get better results.
Keep in mind, that the conclusions of the group should be consensed. Every member should have expressed her or his opinions, and once convinced, should accept the conclusions. Realize that reaching consensus can not be done in a hurry, accept that it will take the necessary time.

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