Homepages of people who has founded an idea as the Apple and the Macintosh:
Apple Company – is a American multinational corporation. Has been organized by Steve 'Woz' Wozniak, Steven 'Steve' Jobs. The first built where have been conducting a product was a small garage in a north central part of California, Cupertino on April 1, 1976. The first 30 years the company has been named as Apple Inc., but on January 9, 2007 they added "Computer".
The Apple Computer Inc. is a company which produces high quality products, especially, focuses on the personal computers as a lap top. In Apple amount about 35000 professional employers. Has been sold of products to the amount of $ 32,48 billion, results of the end of September 29, 2008.
Apple has got excellent reputation as a company which produces unique, elegant and the same time functional products for customers. The company has been named as the most respectful in the world in 2009.
1971 was greatest year in Steve's 'Woz' Wozniak life. He has designed an apparat which had been called the 'Blue Box'. Later it was renamed to more illegal name - "Phone". So, phone companies have made a system where people initiated free calls from using charge of faking signals.
Steve's friend Steve Jobs suddenly found that this idea is an excellent possibility for biggest market. At the California in Berkeley's University they made a business. Wozniak acquired the pieces and pay for it $40 each, he developed the boxes too. Steve Jobs made a deals with students. He pay $150 per man. To organize the advertising show which was called "Vatican" and to make products recognizable they have impersonated the Secretary of State - Henry Kissinger. He was playing his part of performance so perfectly that students told him that they could awake the pope if he would ask them to do it, that shows how loyal they was to this guy. Wozniak was happy to hear it; it helped him to get more power for new ideas.
Interest in computer technologies has begun to grow very fast, so Steves (Jobs, Wozniak) start making big advertises for people in the Stanford Linear Accelerator Center (SLAC) which located in Palo Alto. Wozniak and Steve J. regularly started to organized shows with discussion part about mechanic equipment in the computers, practical part how to use it and work with it. Wozniak is the person of considerable talent was just 26 years old at that time, time when he developed his own computer with $20 MOS Technology 6502 processor. Comparing with all of the technologies in a computer world in that time standard's this computer had a QWERTY keyboard which can be described as an input set and for output he used a standard TV set, printer and monitor.
Other side of confidence is that it was three founders of Apply Company. They were: Steve "Woz's" Wozniak, Steve Jobs and the 20 years older Ronald Gerald Wayne. But the last one has joint them in 1976. That time Ronald Gerald was 47 years old, has had experience as a video game maker. He was a founder of the original logo for Apple Computer company.
But later R.Gerald decided to leave the company because he didn't believe in its success of it.
The Apple I changed to be a triumph hit.
Following the history of Apple, they have developed a new model which was called "Lica"(first name of Job's daughter). It was the excellent model with great operation system, but unfortunately very expensive to buy it. So "Lica" was not successful, but it showed what was demand of the market. Computer had to be costumer-friendly and really cheap comparing with ,,Lica".
That's how was created ,,Macinotosh". The Mac idea came from Jef Rackin. Even from initiation Mac idea's Jobs wasn't interested at all.
The name of Macintosh came from McInToshThe. Jobs asked about idea to call computer "Mcintosh" By Ben Rosen – he said that if company will $30 mln. to advertising it will sound excellent.
1976-1980: The beginning of the Imperia 'Apple'
1976 Has been developed first personal computer 'I Apple', the company has got around $666,66 ($ 2,5 thousand in 2009)
1977 Wayne decided to leave company, he didn't have a hope in a successful future
1977 On April was been developed 'Apple II'
1980 Was been developed 'Apple III' which has got parts of software from "Apple II'
1979 Has been included XeroX PaRC
1980 On December beginning of the first sale stock
1981-1985: Unsuccessful idea of Lisa's Macintosh
1978-1982 Job began develop a new computer platform; the problem was of solving, because of high price and limit of titles in software.
1984 Was developed Macintosh by Jef Raskin's. was one of the successful year in Apple company, Macintosh has become more popular.
1985 Was pretty bad year, Steve Jobs decided leave the company because of fighting between him and John Sculley (chief executive officer)
1989 Has been introduced the Macintosh Portable, known as a lap top
1989-1991Was named by "The magazine MacAddict" as a 'First golden age' for Macintosh computer
1990 Has been developed new cheaper for Macintosh LC 'Expansion Slot'
1994-1997; New age
Has been found the main platform as a processor and operation system
1997 Co-creation together with Microsoft for developing Microsoft Office. Which gave him $150 million
1997 On November 10, Apple has opened first Computer Store
1998-2005: Back to receipt of money
1998 Has been developed new functional computer – Macintosh 128K (iMac)
2001 Has been registered around 800000 users
2002 Has been found digital composition – 'Shake', for media production
2001 On March 21, has been developed MacOSX – object-oriented opplication programming 'OPENSTEP'
2001 On May19 has been opened the first official retail store in Virginia and California. Was also developed the IPod – digital audio player.
2003 iTunes Store, from which the users may downloaded around 5 billion songs and programmers
2005-Intel relationship, co-production together with Intel
2005 On June 6, The World Wide Developers Conferences, where was munched next idea about Intel – based Mac computer
2006 On January 10 – new MacBook Pro and iMac
2009 On April 29, has been organized own engineers team
2009 On January 14, Jobs decided to take a holidays, concentrated more on his health and on new idea bout a transplant for disabled people.
On Job's web-page we can see his skills of: vision, presentation, motivation, creating, motivating and honest job. It shows that he is great businessman who can sell a fridge to an Eskimo. "He said that at 23 he had a net over a million dollars. Next year he had over $10 million, and at 25 he had over $100 million." ( http://www.markusehrenfried.de/mac/applehistory.html)
Forbes has accorded as Steve Jobs had net worth around $2.5 billion.
Steve Paul "Steve" Jobs has been born on February 24, 1955. He is one of the main founders of Apple Inc.
In 1970 Together with The partner Steve 'Woz' Wozniak have developed first computer in company's history. It was the major step for form a huge company nowadays known as Apple Inc.
From 1981-1985 has been developed by Steve new computer model which has been named 'Lisa', the oldest daughter's name. But, unfortunately, the idea wasn't so successful, because of pretty high price for customers. After this failed idea he almost lost power in Apple company. It has urged to develop new computer software, which has platform NeXT. The NeXT has been developed specially for high education and business.
In 1997 Steve Jobs decided back to Apple with new successful idea 'NeXT' (computer platform).
In 2007 has been known as a most powerful businessman in the world. In January 2009 he decided take a break a five months for future product which is a transplant for disabled people.
In our project the main product which we will analyze is Ipod.
A little bit about history
The IPod has been developed in October 23, 2001. The Name of product – has been found by freelance engineer Vinnie Chieco. The idea came to him from movie which he has been watching: 'A Space Odyssey' and specially the phrase has been urged to named – 'Open the pod bay door, Hal'.
One of the important parts of Consumer Behaviour it's "Questionnaires". Bases questions which help us make our product better and recognizable. How we should improve our products? Why decisions of consumers have been selected, just on this product? What role plays in the making decision of consumers and how we can change it?
For quantitative research, the primary data collection instrument is the questionnaire, which can be send through the post to selected respondents for self-administration or can be administrated by field interviewers in person or by telephone. In order to motivate respondents to take the time to respond to surveys, researchers have found that questionnaires must be interesting, objective, unambiguous, easy to complete, and generally not burdensome. To enhance the analysis and facilitate the classification of responses into meaningful categories, questionnaires include both substantive questions that are relevant to the purposes of the study and pertinent demographic questions.
The questionnaire itself can be disguised or undisguised as to its true purpose; a disguised questionnaire sometimes yields more truthful answers and avoids responses that respondents may think are expected or sought. Questions can be open-ended (requiring answers in the respondent's own words) or closed-ended (the responded) merely ticks the appropriate answer from a list of option). Open-ended questions yield more insightful information but are more difficult to code and to analyse; closed-ended questions are relatively simple to tabulate and analyse, but the answers are limited to the alternative responses provided (i.e. to the existing insights of the questionnaire designer). Great care must to be taken in wording each question to avoid biasing the responses. The sequence of questions is also important: the opening questions must to be interesting enough to 'draw' the respondent into participating, they must proceed in a logical order, and demographic (classification) questions should be placed at the end where they are more likely to be answered. The format of the questionnaire and the wording and sequence of the questions affect the validity of the responses and, in the case of postal questionnaires, the number (rate) of response received. Questionnaires usually offer respondents confidentiality or anonymity to dispel ant reluctance about self-disclosure.
Types of questions